Landing page

Landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.

2013-01-28

Landing page

Landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages […]