The term Web 2.0 was created in 1999 to describe web sites that use technology beyond the static pages of earlier web sites. Web 2.0 websites allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content
Facebook is a social networking website, founded in 2004. It provides a set of APIs and tools which enable third-party developers to integrate with the “open graph”, whether through applications on Facebook.com or external websites and devices, supporting integration across the web and devices.
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. Different types of social media include collaborative projects such as Wikipedia, blogs such as Blogger, social networking sites like Facebook,
HTML5 is a markup language for structuring and presenting content for the World Wide Web and a core technology of the Internet. It is the fifth revision of the HTML standard. Its core aims have been to improve the language with support for the latest
Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. It is the most widely used website statistics service. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital
Landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the
A minisite is a website by which companies offer information about one specific product or product group. Typically, a minisite is enhanced by various multimedia content, such as an animated, narrated introduction, and accompanied by a visual scheme which complements the product well.
The Mobile Website refers to access to the world wide web from a handheld mobile device, such as a smartphone, a feature phone or a tablet computer. Usability problems are created around the small physical size of the mobile phones.
Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience across a wide range of devices (from desktop computer monitors to mobile phones). The technique achieves optimal viewing experience by Media
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results, which means that it affects the number of visitors coming from search engines. A website can be