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Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results, which means that it affects the number of visitors coming from search engines.

A website can be search engine optimized by

  • editing its content, HTML and associated coding to both increase its relevance to specific keywords
  • remove barriers to the indexing activities of search engines
  • promote a site to increase the number of backlinks, or inbound links,
  • other SEO tactics