“Website maintenance” is one of those phrases everyone uses and few define. Here’s what it actually means when we do it — and why the details matter more than the label.
What a care plan covers
- Hosting — web and database on infrastructure we manage, sized to your site.
- SSL certificates — renewal and installation handled before expiry, every time.
- Backups — monthly (Basic), weekly + remote (Standard), or daily with 30-day retention (Premium). A backup you’ve never tested is a hope, not a plan; we test restores.
- Security patching — core, plugin and server updates, applied on staging first so updates never break your live site.
- Monitoring — uptime checks with alerts that reach a human, not just a dashboard.
- Content updates — a monthly allowance of our time for your text, image and page changes.
- Support under SLA — guaranteed response times by severity, from “site down” to “quick question”.
What it doesn’t cover
New features and redesigns are quoted separately — honestly, in advance, with an hours breakdown. A care plan keeps your site healthy; it isn’t an unlimited development subscription, and plans that pretend otherwise always end in disappointment.
Why it beats ad-hoc fixes
When something breaks on an unmaintained site, you pay for the emergency and the neglect: the hack that exploited a two-year-old plugin, the renewal nobody tracked, the backup that was never configured. Our incident-response rate for emergencies is deliberately three times our standard rate — prevention is simply cheaper. Most of our care-plan clients have been with us for years, and their emergencies per year trend toward zero.
The bottom line
A care plan turns your website from a recurring worry into a line item: HKD 3,600–12,800 a year, everything listed above handled, and someone accountable on the other end of the email. That’s the whole idea.