Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results, which means that it affects the number of visitors coming from search engines.
A website can be search engine optimized by
- editing its content, HTML and associated coding to both increase its relevance to specific keywords
- remove barriers to the indexing activities of search engines
- promote a site to increase the number of backlinks, or inbound links,
- other SEO tactics